Paylink Solutions picks HooYu selfie biometrics to facilitate lending onboarding

Paylink Solutions has integrated HooYu into its Embark platform with the objective of facilitating KYC and lender onboarding processes using enhanced digital identification and authentication methods, including selfie biometrics.

Paylink Solutions said in a statement that although it already provides its Embark solution to major high street banks, law firms, debt management companies, and mortgage brokers for collection processes and to power lending affordability assessments, the company decided to integrate HooYu to build customized journeys for brokers and lenders.

The statement explained that the HooYu solution triggers a customizable HooYu UI which is made available to the customer with a range of KYC stages to complete such as liveness detection, facial biometrics, ID document validation, proof of address matching, geolocation, and identity confidence scoring. The company said the move to integrate HooYu also comes after an avalanche of suggestions from their customers about the need for a KYC technology that enables faster lending decisions and lending origination journey quality.

Reacting to the partnership, Paylink Solutions Product Development Director, Richard Healey, said it was a step forward for customers to be able to get feedback on lending requests in just a matter of minutes, unlike before. “After taking the time to understand our clients’ needs, we learned that there was a need to further digitalize the lending journey, especially when it comes to broker driven lending. Now lenders and brokers can deploy the HooYu journey via Embark to speed the customer through to the decision,” he stated.

“Many lenders are struggling to build a consistent KYC process across their direct and broker channels.  The Embark and HooYu integration gives lenders the control of the KYC tools that they want to see used for each application and it also makes sure that the lender or broker branding is consistently applied during the KYC journey.” – David Pope, Marketing Director at HooYu

About Paylink Solutions

Part of the Totemic Group of companies, Paylink Solutions has grown from an in-house systems provider to delivering secure and reliable onboarding and collections solutions across a range of financial services.
Originally developed for their sister company PayPlan, the software is now used by a number of major high street banks, law firms, debt management companies, and mortgage brokers, dealing with thousands of customers every day.

Paylink’s expertise lies in understanding customer needs, from financial data capture to payment management. Our technology supports over 100,000 customers in managing over £4 Billion in Debt, collecting, managing, distributing, and reconciling over £300 million in payments annually in a compliant and regulated environment.

About HooYu

HooYu is a global customer onboarding platform designed to increase the integrity of KYC and maximize the success of customer onboarding. HooYu pioneered online people search more than 20 years ago with 192.com. In 2004, HooYu launched the 192business, a highly successful ID verification company that was acquired by Experian in 2012.

The company is trusted by tier one banks such as NatWest, challenger banks such as Countingup, FinTechs such as Suits Me, and online gaming firms such as Betfred. HooYu blends UI & UX features to build a smooth digital verification journey with a range of identity validation technologies to help regulated firms know who they’re dealing with. More info at https://www.hooyu.com


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