The landscape of B2B enterprise technology sales has undergone a transformative shift in recent years. Technology buyers are more informed, demanding, and selective than ever before. With digital platforms and self-service capabilities, traditional solution selling has become less effective. In this dynamic and challenging environment, sales professionals need a new approach: Insight Selling. In this article, we will briefly explore various selling methodologies, the characteristics, and the relevance of Insight Selling while keeping a close eye on technology buyers.